FitChix
An award-winning integrated campaign showing people just how free and healthy Honest Eggs Co. chickens really are.
Client
VMLY&R / Honest Eggs Co.
Year
2023
Scope
Advertising
Award Winning
Campaign
Role
Designer
Overview
The first fitness trackers designed for chickens. FitChix used step-count data from each hen to prove just how free-range Honest Eggs Co.'s flocks really were, appearing across OOH, social, in-store and online video to champion sustainable, regenerative farming. I led the visual design and finished art across every touchpoint, including packaging, social assets, out-of-home and award entries.
Case film of "FitChix" by VMLY&R Australia for Honest Eggs Co.
The campaign was supported by an OOH & Social campaign.
Limited edition campaign packaging design encouraged shoppers to look for 'the eggs with the steps'
Customised award boards for various international award show entries.
Following the success of the FitChix campaign the entire product packaging range was redesigned leading with 'Honest' as a key message.
Highlights
FitChix won Gold and Silver at Cannes Lions, a Wood Pencil at D&AD, and Gold and Silver at The One Show. Off the back of its success, Honest Eggs Co. evolved its packaging to lead with "Honest" as its core brand message and point of difference on shelf.
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