NGA National Outdoor Art Event
The National Gallery of Australia (NGA) launched its Know My Name initiative in late 2019 to address gender disparity across its collection, leading into the National Outdoor Art Event in partnership with oOh!media.
Client
NGA / oOh! Media
Year
2019
Scope
OOH
Rollout
Layout
Role
Junior Designer
Overview
At oOh! Media, I assisted in the design and rollout of the layout system across a nationwide out-of-home media takeover. It featured artworks by 45 Australian women-identifying artists and appeared across close to 3,000 static and digital locations spanning metro and regional Australia, reaching an estimated 12 million Australians. My role centred on crafting responsive layouts that prioritised artwork visibility and bold typographic framing, delivering a seamless, high-impact production rollout across every physical and digital format.
Placements spanned the full spectrum of out-of-home media, including large-format print, digital billboards, street furniture, and airport screens.
Highlights
Nearly 3,000 sites, 12+ million Australians reached, 45 women artists spotlighted. Part of a movement that helped push the NGA to gender parity in acquisitions within a year.
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